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The Launch of ZAP’s Blog—On Zinfandel

By Rebecca Robinson, Executive Director

Rebecca Robinson, Executive Director, Zinfandel Advocates & Producers

The world is an amazing place.  During the last 15 years serving as ZAP’s Executive Director, I often hear that the wine world is so small. Really? Over the past couple of decades, the California wine industry has grown to $19.9 billion in retail value as of 2011, up from $12 billion in 1998 and the number of California wineries has grown to 3,497 in 2012 up from 801 wineries in 1990*. But, when you attend tastings or visit wineries around California, it’s astonishing how many people you meet who know people you know.  How many times has this happened to you?

I believe producing and enjoying Zinfandel is not only a launching pad for making these connections, but it also is a destination for discovering history, learning and engaging with each other. People who love wine want to experience not only the aromas, textures, tastes, and sensations, but also seek to gain an understanding of the grapes, techniques, the terroir of the vineyards and the passion of winemakers.  This is why I became enchanted by and ultimately part of the wine business, which continues to inspire and fascinate me today.

The ZAP Blog On Zinfandel is intended as a timely forum to not just bring you features on growing regions, harvest news or perfect pairings, but also to share stories of making connections—with winemakers, growers and advocates who are passionate about Zinfandel. We will offer an insightful glimpse into the people who are a part of the Zinfandel world and will feature the distinct personalities of Zinfandel. Our plan is to post weekly, but we may post more often or less often, depending on what we uncover. Read the rest of this entry »

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